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|BEIJING Paulo Dybala Argentina Jersey , Aug. 14 (Xinhuanet) -- Qualcomm to expand presence in the country with more path-breaking technologies, says its executive chairman
Business opportunities are what Qualcomm Inc's Executive Chairman Paul Jacobs sees in China when growth in the global smartphone market continues to slow.
The mobile chip maker is planning to bring more cutting edge technologies to the world's top consumer electronics market as Huawei, Xiaomi Corp and other local smartphone vendors take on Apple Inc and the government looks to the Internet of Things to boost a slowing economy.
"I feel that the relationships that we built (with the Chinese ecosystem) are stronger and some of the new projects that we have underway are exciting. I feel good about it," Jacobs said in Nanjing recently.
The US company is making a series of moves in China including the production of its popular Snapdragon 410 processor by China's Semiconductor Manufacturing International Corporation and has signed a memorandum of understanding with Guizhou government.
"We have had some difficulties in terms of the licensing business and the thing that I am most proud of is that - and it is a very Qualcomm thing - we took something that could have been a very negative situation Nicolas Otamendi Argentina Jersey , and instead of letting it beat us down, we looked at it and said, how can we come through this in a better way," Jacobs said.
Jacobs is attempting to create a bigger presence for Qualcomm in technologies that are as big as telephones.
The company set up a joint venture to develop the next-generation chipmaking techniques in Shanghai with local manufacturers and also pledged more investment to local startups.
Recently he spoke to China Daily about his vision and strategy and new opportunities for Qualcomm's China operations. The following are edited excerpts of the interview:
Five years down the road Nahuel Guzman Argentina Jersey , what are you looking at in terms of technology changes?
I think there are a bunch of new opportunities for us. The opportunities created by the Internet of everything, the fact that we have driven the cost down and boosted the performance means that those technologies can now go out and be in all sorts of stuff around the world.
Our partnerships were very mobile industry focused, and now I think we have the opportunity across more industries and of course we have already started that.
In the next five years we will see that happening much more. I think we will have a little more diversity in the business because we are currently very concentrated on the phone market.
There will be an opportunity to do other stuff, such as in automobiles Mauro Icardi Argentina Jersey , smart cities, healthcare, education, and many other industries. There are lots of places to build technology that advances these industries and it is natural for us to do these kinds of things.
What could be the next big thing for the electronics market?
One area that I am really excited about right now is that I own a sports team (Sacramento Kings in the NBA).
We did a demo where we used a camera based on the Augmented Reality technology that could capture all around you and we put that in the court-side seats Matias Kranevitter Argentina Jersey , and then watched it through a virtual reality headset.
It really felt like you were at the game on this side of the court, which is a great way to see the game.
I think this is how people are going to watch sports in the future. They are going to have the best seats in the stadium.
Maybe in the stadium itself you will have a really good bandwidth and connection and you have a great experience, and at home you will have a really good experience and watch as if you are there and just looking around.
In the future it won't just be you sitting in the seats. It might be like you are the player.
You can play American football, running through the crowd Lucas Biglia Argentina Jersey , the huge guys want to crash you, and it makes you feel like you are in the fields. I think this will be a big deal.
Is Qualcomm today still the same company after the antitrust investigation?
I think we are doing the things that we did before because we were focused on partnerships even in the beginning.
But I feel like the relationships have maybe gone up a notch, and it really was good because it made us think carefully about when you are in a market, especially in a country as important as China Lionel Messi Argentina Jersey , you need to always make sure that you are giving back.
So, I wouldn't say that we are a different company, but maybe just more focused on where we are in the ecosystem and have more responsibilities on that.
Now we have a chance to meet with some of the senior government officials, and they know Qualcomm and they know the types of investments we are making and the projects we are doing. And that's a big change.
We were here (in China) Leandro Paredes Argentina Jersey , but we weren't well known, we were known in the industry and to the operators, and we were known for Snapdragon. But I don't think we were known that well in the government, and I think we are now. I think like that Javier Mascherano Argentina Jersey , because I have only been executive chairman for a short time.
What's your biggest accomplishment at Qualcomm?
I think I did a lot of work that caused the wireless Internet and the smartphone revolution to happen.
We were very early on in putting the Internet protocols into the phone and there was an engineer, who did the initial work in putting the protocols in, but it was me and my team that really figured out how to get it commercialized in the market.
Once we realized that, we said Giovani Lo Celso Argentina Jersey , well now the phone is going to be the center of your life. So we put the global positioning system in, and built the basic resource unit downloads system.
I feel very proud of being part of that and very lucky because I was in the right place at the right time with the right set of experiences to know. I really put all of my energy and passion into that, and it turned out w